In this analysis and opinion piece, lets take a look at Boost Mobile and their new brand called XFINITY, the reason it is needed, and whether gonna succeed.Suddenly, new competition is changing the environment for Boost Mobile. They are a companies who is making an effort to re-invent their relationship with the customer. Much it has not worked, so as a next thing they are re-branding the particular.They hope if they change the name as well as the brand that customers will forget the problems. Obviously, a primary is right, however focuses on the theory is not.
The company will be called XFINITY. However they haven’t yet yet fixed the stuff hurt the Boost Mobile name. Therefore I think the new name will not work the way they want.Boost Mobile and their relationship with the customer have been hitting sour notes for many years. With competition building, they have been trying to solve their image.As the company tries to reinvent itself with it’s warm-hearted advertising, and improving their support services by adding more operators, if you ask the customers, generally speaking the problem is not fixed yet.
Because there has been little focus on purchaser over the years, even when the company reverses itself completely now, it will certainly be several years before the customers recognizes the change. This happened with Sprint in the 1990’s. Sprint fixed their customer care problems, but did not benefit for countless years when the customer finally caught on.An example is the recent shift to an electric network. Currently Boost Mobile has two kinds of services. One is a digital network and has a converter box, and the other has a less expensive basic analog cable service.
Boost Mobile has suddenly begun to force its customers of the basic analog service to alteration to their basic digital solutions. That small change in the name does not give a good representation of the problems investing in being forced deal combined with.Area by area, Boost Mobile is transforming their network to digital. I listen to reporters all over the uk looking for comments regarding story as it rolls into their town.The marketing rule Boost Mobile is breaking is this. Otherwise Boost Mobile phone number who choose to do nothing will lose signals. Customers should be able to opt out belonging to the changes and keep their existing service. At least for a transition span.
Instead these customers will drop from almost 100 channels to 20 something channels. If they wanted the channels they had before they have pay out more every month and rent a converter box for each television.The problems with forcing the customers products and are this change so quickly are many. This disagrees the rules of building good relationships. One from the big problems for Boost Mobile is the hit on their brand. Upset customers remember.First of all there is no quick channel surfing. Changing channels was instantaneous. Now it takes a second or so between channels. That spoils the fun for pretty. A hit on the brand.